Email marketing isn’t dead, far from it. In fact, email marketing has an average return of $38 for every $1 spent — which alone should show you how beneficial email can be.
So, here’s a quick course to learn the ins and outs of Mailchimp (a popular email marketing campaign tool) in 7 days.
To begin Mailchimp is going to have you put in your email and begin an account, then it will send you an email to confirm everything. Then you’ll have the choice to decide which plan you want.
The beginning of filling out your account information is very straightforward, just choose the options that work best for your situation.
Once you are done with all that, you will continue the onboarding process by designing your first email.
As you can see it’s pretty easy to build something with blocks that you can drop into place and change to whatever you need it to say.
Learn How to Use Merge Tags
Mailchimp is an easy to use tool with pretty intuitive UI. The more you’ll use it, the more familiar you’ll get.
There’s one key thing, though, you need to learn right from the beginning because they’re super important: it’s Merge Tags.
Merge tags are dynamic tokens you can feature and use when it comes to crafting your emails to make them look and sound more personal. These tokens pull data from your audience and your account (audience merge tags and system merge tags).
Let me give you a few quick examples:
*|FNAME|* is a merge tag that stands for your recipient’s first name. So, given that you’re collecting your subscribers’ name, if you start your emails with “Hey *|FNAME|*“, all of them will receive a nice email with their name on. That’s a nice touch, isn’t it?
Here’s another one: let’s say you need to send an email confirmation to someone but before that, you need them to double-check whether their email address in your records is the correct one (btw, follow these tips if you need to find anyone’s email address). In this case, you might want to use *|EMAIL|* to pull your recipient’s email address in your own message. It should look something like this:
There are plenty of Merge Tags you could take advantage of, many of which will show their full potential when it comes to building automation sequences and segmenting your audience.