I took a lengthy course on Content Marketing on Hubspot. I learned everything from extra SEO tips to how to craft an appealing email.
Why is content marketing important?
Today, outbound marketing strategies (or anything that interrupts your audience members) aren’t as effective for reaching audience members and converting leads as they once were. Content marketing has become a popular way for businesses to combat this issue.
The biggest and best way to content market in today's world is:
Social Media Content Marketing
With over 3.7 billion global users, it’s easy to understand why so many businesses invest in social media content marketing. There are a number of platforms (such as Facebook, Instagram, Pinterest, LinkedIn, and Snapchat) to work with and several ways you can create and share social media content on each of them (such as photos, live and pre-recorded videos, and stories). All of these platforms and ways to share your content provide you with a plethora of opportunities to connect with your audience.
Lush Cosmetics’ Instagram account is on-brand and complements the rest of their marketing content — if the page didn’t say “Lush Cosmetics” anywhere on the profile, customers would likely still know the profile belongs to Lush.
The Instagram page shares the Lush product line, displays different color and scent options for the products, and shows the various ways each product can be used. Their profile feels and looks colorful, bright, happy, and uniquely Lush.
That's just one of the many things I learned going through Hubspot's Content Marketing program.