How To Create a Better Landing Page

An open critique of a landing page



After doing some research I concluded that an effective landing page would include some if not all of the below details.


An explainer video further detailing the company (motion catches the eye)


Relatable photos and reviews of current users that build social proof to back up the brand’s claims


Answers to frequently asked questions if the company is relatively new


Compelling, concise copy

In this video, I outline:

My first impressions

What is unclear

What impressed me

What I think could be improved upon and how



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