Updated: Jan 31
They’re both necessary to rank on Google’s page #1
A new idea is nothing more than a combination of two old ideas.
The reason why I included learning Content Marketing in my project is the fact that it goes hand in hand with SEO.
SEO makes demands — content marketing fulfills those demands.
It’s like a conversation, When SEO shouts, “We need more content!” content marketing responds, “Gotcha taken care of!”
SEO demands keywords. Content marketing means using keywords.
The only way you can use your keywords is to be employing them strategically throughout your content. Content marketing consists of top-notch content, written for humans, and using the keywords that you’re targeting.
There is such a thing as over-optimizing and stuffing your pages with keywords that don’t make them reader-friendly. But when SEO and content marketing do what they’re supposed to do — work in sweet harmony together — you’ll be fine.
SEO demands linkbacks. Content marketing introduces linkbacks.
SEOs dream about linkbacks
This SEO dream can only come true if you’re unleashing stellar content through content marketing.
The best way to build links is by publishing killer content, and letting the masses link back to it. This is the real way to continue SEO success.
If you want this important component of SEO, you’ve got to have the indispensable element of content marketing.
Clearly, content marketing is only going to be successful if it has SEO features. Look at it this way: Your content is going nowhere unless people search and find. In order to make it found, you need SEO.
Bring these two together. Alone, they are ineffective. Together, they are dynamite.
Content marketing needs SEO. SEO needs content marketing.