Understanding your Keywords

Updated: Jan 31



Keywords. That’s a very important word to know and understand in SEO.

Before I started looking into SEO and further understanding its importance in business but specifically marketing I thought keywords must be a complicated process — a difficult concept to understand.


And it is — in a way.


You need to know keyword research frequency, competitivity, and volume.


In order to know that you have to put yourself in the shoes of your potential customers.


What are your customers typing into the search bar?


What products do you offer? Think like a customer.

The easiest way is to use a keyword suggestions site such as MOZ.com. Type in one of the main keywords that come to mind and immediately it will pop up with a list of keywords that people are also searching in that research group.





Then, the next step is to look into Google Trends or Answer the public. These will give you further insight into the frequency, volume, and competitivity of your keywords. As you can see here, pet insurance takes precedence over both pet healthcare and pet insurance plans.





The important thing to note though is the competitiveness of the keywords. Obviously it will be harder to rank for pet insurance as a small company, than for pet insurance plans.

You can dig deeper into the competition using SERP analysis in the left bar of Moz.

An important thing to do is to create a spreadsheet including all keywords with relevance to your site. We will look into that in the next post.


Read on to learn more!

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