Updated: Jan 31
I don’t know about you but I’ve rarely hit the ‘next’ button on Google. If I can’t find the results I’m looking for on page 1 of Google I just give up all hope. Clicking to that second page is a signal of ultimate desperation.
So, this is the beginning of my journey to figure out SEO. In order to do that the first place I look is…GOOGLE. Where pretty much everyone goes to figure out any pressing questions to life.
(One that I need to find the answer to soon is: Why is it called chili if it's hot?)
But let’s get serious. Read this description of SEO.
The process of optimizing a website — as well as all the content on that website — so it will appear in prominent positions in the organic results of search engines. SEO requires an understanding of how search engines work, what people search for, and why and how people search. Successful SEO makes a site appealing to users and search engines. It is a combination of technical and marketing.'
The important thing to remember about SEO is despite the fact that it stands for Search Engine Optimization, its just as much about people as it is about the search engine.
SEO is a two-sided coin. One side is all about knowing your audience’s intent the other is delivering your content in a way that search engine crawlers can find and understand.
(I’m sorry, did you say crawlers? Yes, little spidery beings that live inside your computer.)
Their formal job description is included below:
A crawler is a program used by search engines to collect data from the internet. When a crawler visits a website, it picks over the entire website’s content (i.e. the text) and stores it in a databank. It also stores all the external and internal links to the website. The crawler will visit the stored links at a later point in time, which is how it moves from one website to the next. By this process the crawler captures and indexes every website that has links to at least one other website.
Googlebot starts out by fetching a few web pages and then follows the links on those webpages to find new URLs. By hopping along this path of links, making a sort of spider web of data the crawler is able to find new content and add it to its stash of discovered URLs. (along with those annoying bugs that are eating my tomato plants)
These are retrieved later when a searcher is seeking information that the content on that URL is a good match for.
Like I said before, though, SEO is all about understanding what people are searching for online, the answers they are seeking, the words they’re using, and the type of content they wish to consume. Knowing the answers to these questions will allow you to connect to the people who are searching online for the solutions you offer.
Bill Gates gave a speech at a private dinner where he famously said: “The future of search is verbs.”
Gates wasn’t talking about the words people type into search boxes, he was instead talking about why people search.
In the early days, people searched to find a list of documents that contained the words they typed in. That’s no longer the case
Today’s searchers search to solve problems, to accomplish tasks, and to “do” something. They might be searching to book a flight, buy something, learn the latest Taylor Swift lyrics, or browse cat photos — but these are all actions. Or, as Gates referred to them, verbs.
Google is a very smart company. The sophistication of the algorithms they write is incredible; right now cars are driving themselves around Silicon Valley powered by Google’s algorithms.
When you begin to research SEO and ways to get your site off that second page of Google. You’ll start stumbling upon spammy ways to attempt to speed up this process. Automated software like RankerX, GSA SER, and Scrapebox, won’t beat Google.
It gets harder to beat Google every day, and Google gets faster at shutting down spammy sites every day. Most don’t even last a week before everything you’ve done disappears and your work evaporates. That’s not what we want to happen to your site.
And that’s what this course is going to be about. The way SEO should be used and how you can learn to optimize your site.