What Makes A Great SEO Post

Updated: Jan 25

With a detailed commentary


This post is based on a startup pet insurance company called Pumpkin. Their website is very intriguing and well crafted. But with the intense competition in the niche of pet insurance and because it is a newer company, they aren’t on the first page of Google when searching for most keywords. This is one post that will help their site to become better optimized.


*Anything that needs to be pointed out SEO wise on the next page will be in italics.



You have insurance for your car, house, and your health, but what about your pet?

Alt text would read Is pet insurance worth it?


Think of Alt text like you’re writing something for someone that can’t see images at all. (Google can’t see images) How would you describe that image to the person?


Pet Insurance can cost anywhere from $25-$70 each month to insure your dog and $10-$40 to insure your cat. As someone who adores my Pomeranian dog, I know that if I were at the animal hospital with my beloved furbaby pawing at me in distress, I’d be willing to shell out pretty much anything to make her better again.


(Try to include your keywords in the first paragraph of your text. You want to make sure your topic is clear immediately)


In addition to everyday costs (food, toys, grooming, cleaning expenses), pet owners can spend more than $24 billion on veterinary bills every year, according to the American Veterinary Medical Association.


But it’s hard to know whether or not insurance is worth it for you and your pets. Pet Insurance can be straight-up confusing.


(Don’t keyword stuff but if you can try to have your focus keyword phrase show up at least 9 times in a text this long)


I’ve read different stories with opposing outcomes from different people. Some people love pet insurance, and some not so much. I’m writing this so you can make better sense of whether or not investing in pet insurance is the best choice for you.


Compare Your Options

A recent survey by the Associated Press found that a significant number of pet owners (41 percent) are extremely or somewhat worried they could not afford the medical bills for a sick cat or dog.


(Backlink to Associated Press)

Before you jumped right into choosing car insurance, you probably did a little bit of comparing prices or at least had a recommendation from a family member or friend. So before you jump into pet insurance, do a little bit of research. Look for yourself and see which one best fits your situation.


(Even though this page is being written to promote a certain brand you should always be looking to gain your reader’s trust.)


Some people find out after investing in pet insurance that their insurer always seems to find a loophole as an excuse not to cover costs.


In August 2012, when Graham and her roommate took their cat to be examined, the vet looked at their pet’s ear and jotted down some notes, including a potential diagnosis, writing: “mild mucopurulent discharge left ear (polyp)?” In September of 2013, the vet removed what was a polyp, and their insurer pulled up the August 2012 medical statement and pointed to that as a reason to call it a pre-existing condition.


“It was nothing more than the vet writing down thoughts or a potential diagnosis … Nevertheless, they concluded the condition was chronic and ongoing and thus, pre-existing,” Graham says.


Check out this comparison page to see how different pet insurances compares.


(Here links back to a chart that’s built on a different page of the website)


Pet Insurance Pros

(Use headings and subheadings to break your post up and make it easier for both your website visitors and Google’s crawlers to view your writing)


1. Peace of mind

One of the biggest advantages to pet insurance is the protection and peace of mind it offers pet owners. When your pet develops a chronic condition or needs emergency medical care, you don’t have to worry. You won’t have to decide which medical treatments or procedures you can afford — and you won’t have to turn down care. You can ensure your pet gets the medical attention they need, without having to worry if you can afford to save your furbaby

Tiffany decided to invest in pet insurance. She pays $55 a month to cover Klover, her 1-year old Burnese Mountain Dog. (Tiffany chose to pay more to have a zero deductible.) She says the insurance means she doesn’t have to worry about getting Klover the best medical care. “You never know what they’re going to do,” Tiffany says. “You don’t think your dog is going to eat tennis balls.”


But that’s just what Klover did last year. She ate a bunch of tennis balls. The surgery to remove them cost $2,700. Her insurance paid $2,332 (90 percent of the covered costs). Recently, Klover had emergency surgery for other intestinal and stomach problems. The bill was $6,980. Tiffany’s out of pocket expenses were just $1,050.


2. Routine costs

Pet insurance can also help with some of the routine costs that come with owning a pet. From regular medication like flea and tick prevention to annual checkups and routine vaccinations, pet insurance can cover those services.


3. Choose the best care

You’ll also be able to choose your favorite vet when you have pet insurance. Unlike human health insurance, which often limits you to certain doctors and providers, you can choose any licensed vet you’re comfortable with.

Compare plans and do your research, but in the end, choose what works best for you and your pet.




As you can see here you want to have a title that’s under 60 characters so your readers can get an idea of what your post is about right off the bat instead of having that ellipsis drag on into the sunset.

You also want your meta description to catch your reader’s attention.

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