Updated: Jan 31
(The things you need to hit that first page of Google)
Blogging is the best way to increase your organic traffic.
Blogging on topics related to what you are trying to market helps you build relevance and authority in your niche.
EVERY new blog post is adding one more indexed page on your website which translates into one more opportunity to bring organic traffic to your website. It is also a cue to Google that your website is active.
Here’s how to create content that will get you ranked in Google.
Look at BuzzSumo and see what is performing well on social media
Look into what your top competitors are producing
Scan quora related questions
What are you learning from your SEO efforts (the keywords your website is ranking for)
What you can learn from Google on what to create:
Autocomplete in the Google search bar
Related searches (show up at the bottom of Google)
People also search for (you click on a listing and then click the back button to the first search page)
Blog post structure
Now that you know how to find some content, we’re going to look into how to structure your blog posts.
If the blog post is not well structured your reader is not going to stay interested.
In order to attract someone to your blog you need to Educate
1. Write about your industry not yourself
2. Show that you understand your reader’s pain points
3. Always find the keywords that you customers are searching
4. Use a long-tail keyword (a phrase that contains three or more words)
5. Have a title that will catch your reader’s attention
6. Should be aligned with what your blog post is actually about
The ideal title is 60 characters long
Headlines between 8 and 14 words are most often shared on social media
Headlines with (clarification) brackets at the end of the title performed 38% better
Use Moz’s Title preview tool
7. The ideal blog post is 2,100 words long
8. Don’t keyword stuff. Use it in a reader-friendly way (Write a synonym
9. White space is your friend. Allows visitor to focus on the content not the clutter
10. Use subheaders. These are great for SEO as well, signaling to Google what your post is on. Splitting up content makes it easier to digest.
11. Use bolding. Don’t go overboard though
12. Use Multimedia
13. Stick to one specific topic. Including anymore than two topics is confusing to both your readers and Google.
Optimizing the URL — make it a practice to shorten the URL without losing what the post is about.
Don’t include numbers in your URL
Image alt-text — optimize your image with your long-tail keyword or different variations of the keyword. Use these tips and you’ll be well on your way to creating a blog post that will rank on the first page of Google.
Meta Description— 150 to 160 characters. The more engaging the better. Should include the long-tail keyword
Links — Insert links to external content to support your claim. Make sure that it opens in a new window, though, so you’re not redirecting your reader. Link to important information that supports conversions in hyperlinks.
Call to actions — avoid adding these until after you’ve educated your reader or given them some sort of value. The best way for a call to action without looking pushy is to hyperlink at the beginning of your post. At the end of the post, for readers who have read all the way through, give them a helpful next step.
Use these tips and you’ll be well on your way to creating a blog post that will rank on the first page of Google.